Retention or Transfer of Learning – What’s up?

  Do people retain what they learn?   It’s a continual struggle to prove the value of learning let alone validate whether someone not only learned from training but are actually applying it. In my personal and professional experience of courses, workshops, seminars and other learning odes, most people learn but few actually do anything with the learning.   So retention of learning is one thing. What’s more important is transfer of learning to create change in behaviour, values, attitudes, skills, competency.   Matt Moore, cites the figures at around 10% transfer of knowledge and refers to a seminal work (Ford, J.K. & Weissbein, D.A. (1997). Transfer of training: an updated review and analysis. Performance Improvement Quarterly, 10(2), 22?41. doi:10.1111/j.1937-8327.1997.tb00047.x). Matt also suggests the following references to expand knowledge in…
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Corporate Social Responsibility Demand

New research has revealed that females are influenced by the way a company approaches its corporate social responsibility (CSR). A poll conducted by The Heat Group found 90% of respondents considered corporate social responsibility when making purchasing and employment decisions. The environment factored in highly as an area of concern for women (37%) and gender equality (28%) was important in creating equal opportunities for women and providing them with support. The findings suggest that organisations take corporate social responsibility seriously to attract female consumers and employees.  "All employers need to take into consideration the whole self of their employees and ensure they can provide a work environment that is aware of, and responds to, the needs to their life outside work" said Gillian Franklin of The Heat Group. (Sounds a…
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