Daniel Pink is brilliant in this exposition of what motivates people. And the graphic facilitation is way cool, too. So, if we know this stuff, why do we keep sticking to the old paradigms thinking they will work? We have to get the message out there. Use some of that strategic planning time to look at the proven research and work out how to apply it to our businesses rather than stick with what we think we know (and learned at uni twenty years ago based on what research said fifty years before that!). I agree with Pink. Obviously, as Herzberg said, remove money as a dissatisfier first. Then, how can we engage people by helping them to satisfy their sense of Autonomy, Mastery and Purpose?